Grant Hill is no longer playing professionally but his signature shoe remains the most popular signature sneaker by a former NBA player. One cannot mention Fila without mentioning the name of the Hall of Fame NBA superstar.

Following his induction into the Basketball Hall of Fame, Grant Hill has signed a lifetime endorsement deal contract with Fila, the sneaker company he was with when he entered the NBA in 1994.

“Fila was there for my first professional steps on the court,” Hill said. “We have now come full circle, and I am thrilled to be a part of the family once again.”

Unlike fellow sneaker brands such as Puma, New Balance and AND1 — all of which, like Fila, were popular in the 1990s — Fila isn’t expected to make a return to the performance basketball sneaker landscape anytime soon, with the company’s current focus on reestablishing their retro business with a focus on Hill.

Under the new deal, Hill and Fila will look to revive retro releases of his coveted 1990s signature shoes starting next month. They will also begin working on new editions and remixes of Hill’s early signature models.

The Fila 95 remains as one of the most popular shoes being sold to the public without a current NBA player wearing it.

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