In 2018, Joel Embiid, one of the few true centers in the NBA, signed a multi-year endorsement deal with Under Armour, making him the highest-paid big man on a shoe deal. He’s currently the face of the HOVR Havoc hightop silhouette.
As part of the deal, Embiid and Under Armour will partner not just on branded footwear and apparel, but also on charitable initiatives in and around Philadelphia and in Cameroon. Early on, give-back events and an ongoing series of basketball camps in his current home and his homeland were major priorities for Embiid. It was the access to fellow Cameroon native Luc Mbah a Moute’s basketball camp as a 16-year-old that made the NBA a reality in just a few years.
Prior to signing with Under Armour, the Philadelphia 76ers center had a sneaker deal with Adidas during his early years in Philadelphia. He was always seen sporting with various budget models like the Adidas Mad Bounce and the Adidas Light Em Up 2.
A combination of Embiid’s talent on the court and social media presence, particularly on Twitter and Instagram, has made the All-Star center one of the NBA’s most popular players
Joel Embiid Sneakers
Under Armour HOVR Havoc
Under Armour HOVR Havoc 2
Adidas Mad Bounce
Adidas Light Em Up 2
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